I would personally attribute this to the "mere exposure effect", a psychological phenomena described a century ago that stands the test of time until today (mos

I would personally attribute this to the "mere exposure effect", a psychological phenomena described a century ago that stands the test of time until today (mostly, please Google for references). In Layman's terms: we are attracted to things we are familiar to, yet curious for novelty. If something - a programming paradigm for instance - is too unfamiliar, it is naturally rejected by our own cognitive biases.