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The market says otherwise. In order from lowest to highest cost VR: GearVR, PSVR, Rift, Vive In order from highest to lowest market share: GearVR, PSVR, Vive,
by agar 9y ago
The market says otherwise.
In order from lowest to highest cost VR: GearVR, PSVR, Rift, Vive
In order from highest to lowest market share: GearVR, PSVR, Vive, Rift
Note that when Oculus lowered the Rift's price, sales dramatically increased. It is very clear that cost remains one of the primary barriers to VR adoption.
Oculus is approaching the market with a tiered strategy of low (Go), medium (Santa Cruz), and high (Rift) models at price points that maintain an addressable market large enough to create a viable software ecosystem.
Based on their sales figures and market research, they believe high price and insufficient content are the top two barriers to VR adoption. This is why they fund 3rd parties to develop quality content (since the market isn't large enough to recoup the development investment), and why they released Go.
An HMD requiring $1400 in graphics hardware alone (2x1080ti) might make a good prototype - a "concept car" or "super car" if you will - but not a good commercial product. Few would buy it, and it would be very hard to leverage its power to the fullest.
- polskibus 9y agoOf course market is susceptible to pricing. Of course $1400 is too much for wide adoption. More people buy vr at lower adoption and spec because they are curious. Worldwide sales have been reported to be very underwhelming, regardless of the price point. There is no killer use and feature for it, that's why. When there are features (immersion) the apps will come even if they make the first one themselves.