What Apple ploy? He's right. What the average person wants is the kind of HUD/AR glasses you see in sci-fi movies that seamlessly and easily "just works". We're

What Apple ploy? He's right. What the average person wants is the kind of HUD/AR glasses you see in sci-fi movies that seamlessly and easily "just works". We're not there yet. >There's existing tech out there that does a reasonable job. No, there isn't. What exists now is clunky and isn't the kind of experience users are after. One of Apple's strength is understanding that "reasonable job" doesn't cut it. Too many tech people obsess over the tech and misunderstand what consumers want. It's why the people who laughed when the iPod came out, or the iPhone, or the iPad and went on about tech specs and features other products already had were so blind.