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So you know, my software will cost $50-$500/month and be offered as SaaS on a per-position basis aimed at medium- to large-sized companies. Does that change how

So you know, my software will cost $50-$500/month and be offered as SaaS on a per-position basis aimed at medium- to large-sized companies. Does that change how I should market the product?

mahmud 16y ago
Yes it does. Your leads will not becoming from HR department heads and managers only, but developers tasked with the development of HR-related application. Which is good, because the dev-segment tends to be more vocal in plugging good software, and you would be a shoe-in if you can give them what they need. I can give you two pieces of advice: research, analyze and reverse engineer the business operations and historic growth of successful B2B SaaS providers, such as SalesForce. You are in for more interesting times than you can imagine at the moment. My second advice would be to find and follow successful "community ambassadors" and founders of SaaS companies, watch what events they speak at, grab any presentation decks you can get (I will highly recommend Mashery and their macho CEO Orin Michels; that's a cat worth emulating, imo.) Walking around with money in hand is a surefire way to lose. The more DIY and stingy you are the more successful you will be selling this. You need to indoctrinate your developers as well; inspire them to think big and do more with less and less. Also, don't hesitate to solicit private advice from people who aren't selling you anything.