I think this might be a communication problem, where more mature technology needs to be framed differently in order to reach a larger audience with a different

I think this might be a communication problem, where more mature technology needs to be framed differently in order to reach a larger audience with a different background. Maybe this is a direct result of the technical complexities involved, so each engineering audience has a specific culture/lingo that needs to be taken into account when "selling" them a piece of technology or a certain approach.