This is really insightful. Thank you for the thoughtful reply. A lot of my perspective comes from living in a post-GA world. I can see there being value for co

This is really insightful. Thank you for the thoughtful reply. A lot of my perspective comes from living in a post-GA world. I can see there being value for companies who are reliant on GA and Adwords data for their day-to-day operations - and to be honest, that's probably a lot of people. For someone who isn't as reliant on GA data or already has it in a data warehouse, I can't quite see the justification to use this specific tool. I'll definitely keep an eye on it.