I agree on the high quality research etc but personally I dropped Kaspersky products for the same reason as the original Norton Antivirus products, they became

I agree on the high quality research etc but personally I dropped Kaspersky products for the same reason as the original Norton Antivirus products, they became obnoxiously loud with unnecessary notifications. Kaspersky ramped up their annoying notifications that I went from recommending it in small corporate environments to not even mentioning it. Antivirus/antimalware is incredibly important, but it should generally be silent and protect a system.