I was reading Girl Code today: https://www.girlcodethebook.com/ https://www.girlcodethebook.com/ One of the girls there describes her expectation of coding as

I was reading Girl Code today: https://www.girlcodethebook.com/ https://www.girlcodethebook.com/ One of the girls there describes her expectation of coding as coming from Hollywood: indecipherable zeroes and ones, weird symbols, all very fast-paced. When she saw that it was just "System.out.println()" to make something appear on the screen, she realised how much more mundane this all was. I guess this sort of suggests that "code" is some kind of secret, difficult thing, which may be off-putting to some people. I agree that most people wouldn't balk at the word "code", but if you can make even fewer people balk, why not do it? The worst that can happen is that you broaden your search and get more people applying for your job.