Depending on mileage and where you're at (plus any number of other "it's a jeep thing" factors), KBB puts the 2011 Wrangler Unlimited 4dr Rubicon at around $19-

Depending on mileage and where you're at (plus any number of other "it's a jeep thing" factors), KBB puts the 2011 Wrangler Unlimited 4dr Rubicon at around $19-22k USD - which sounds about right to me (that's with standard options, white color). You might be able to find it for less, but it is doubtful.