I assume that this is like, e.g., Taleo or CATS. If so, you're lucky because most of the competition sucks. Unfortunately, switching costs are high. I would su

I assume that this is like, e.g., Taleo or CATS. If so, you're lucky because most of the competition sucks. Unfortunately, switching costs are high. I would suggest Adwords and/or SEO, depending on whether or not you have free time. For Adwords, you can probably A/B test your way into getting whatever audience you're targeting (in-house, individuals, big companies, etc.). SEO is more time-consuming, of course, but it can get you a ton of credibility. Links are endorsements; getting a link from ere.net will boost your rankings and impress recruiters you talk to. Actually, shoot me an email. I used to be a recruiter, and I currently do online marketing. We should discuss this!