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During the FTC investigation it came out that Google started with a goal and then kept changing the questions for raters until they got the data they wanted. Ap
by tryingagainbro 9y ago
During the FTC investigation it came out that Google started with a goal and then kept changing the questions for raters until they got the data they wanted. Apparently they needed the rater data to approve the search algorithm.
There is a sweet spot where results don't suck and are better than Bing so users don't leave and ad clicks increase. Personally, I am 100% sure Google has found it.
- tyingq 9y agoI agree with this. Another tactic they've optimized is pushing the organics down for many searches such that only ads and Google content remain above the fold. I think they may be at the point where the obvious dramatic optimizations are all played out. It also doesn't help that the high margin desktop traffic (versus lower margin mobile) is waning. Eventually, that slows the trend where their ad revenue growth has been outpacing general internet growth. The trouble is that investors are still expecting the same trajectory. Reverting to revenue growth solely driven by traffic growth will be a bitter pill.