>>Google is a risk-averse company. It simply won't gamble with its user base, no matter how high the costs are. Considering the cash arsenal the company has, I

>>Google is a risk-averse company. It simply won't gamble with its user base, no matter how high the costs are. Considering the cash arsenal the company has, I don't think it's a bad use of capital for Google. If ain't broken...plus who knows, MS or Apple might just jump in and the they do have the cash. Would you want to be the Google exec that started the downfall? Frankly even a nice chunk of Android development is a sort of traffic acquisition (Search bar for one.)