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At my last company we had a similar issue with third party scripts on credit application forms. Analytics is critical for ecommerce sites but it's way too easy
by kevan 9y ago
At my last company we had a similar issue with third party scripts on credit application forms. Analytics is critical for ecommerce sites but it's way too easy to accidentally log sensitive data across dozens of third party services.
- bm1362 9y agoThere are self-hosted analytics (like Piwik) that you could self-host for sensitive data to solve this generally. I'd like to think that conversion of credit applications isn't something a marketer is trying to gamify though, that's probably wishful thinking.
- kevan 9y ago>I'd like to think that conversion of credit applications isn't something a marketer is trying to gamify though If it's in the overall sales conversion funnel it will be optimized. Credit application flow was scrutinized just as much as adding to cart and checking out.