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IKEA Effect: How a single egg made Betty Crocker millions

• thanatosmin 9y ago
  FYI—Snopes claims this is false: http://www.snopes.com/business/genius/cakemix.asp http://www.snopes.com/business/genius/cakemix.asp
  • usrusr 9y ago
    And even if it was true, I would not credit the effect on the act of being manually involved but on that egg being from a trusted source. "I know there is an actual in the meal because I saw it with my own eyes". Otherwise, the entire meal would be composed of essentially industrial mystery goo.
• bhhaskin 9y ago
  This is an ad for a book...
• 0x4f3759df 9y ago
  I've seen this anecdote about 20 times now https://www.google.com/search?q=bernays+egg+cake+mix https://www.google.com/search?q=bernays+egg+cake+mix
• mattnewport 9y ago
  Even if this was true for cake mix, it seems a bit of a leap to apply it to IKEA furniture. The simplest explanation that flat packing allowed them to reduce costs seems sufficient. I don't think anyone considers assembling IKEA furniture close to making your own furniture in the way that baking a cake from mix is close to baking your own cake.