5 ms·

Apple claims this is non-personal information: > We may collect information such as occupation, language, zip code, area code, unique device identifier, referr

Apple claims this is non-personal information: > We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Apple product is used so that we can better understand customer behavior and improve our products, services, and advertising. How is your occupation and exact location non-personal?

jaclaz 9y ago
>How is your occupation and exact location non-personal? Not only, how many degrees of separation do exist between your "unique device identifier" and your identity (additionally given the restricted area provided by Zip code, area code and/or location)? What is exactly the "unique device identifier"? The IMEI, the MAC address, something else?
- pdkl95 9y ago
  > What is exactly the "unique device identifier"? It probably doesn't matter, given how easy it is to correlate/deanonymize substitute keys. "Hashing is magic crypto pixie dust which takes personally identifiable information and makes it incomprehensible to the marketing department."[1] -Daniel J. Bernstein [1] https://projectbullrun.org/surveillance/2015/video-2015.html#bernstein https://projectbullrun.org/surveillance/2015/video-2015.html...