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The sales page is nice and all, but this is the page that matters: https://www.apple.com/legal/privacy/en-ww/ https://www.apple.com/legal/privacy/en-ww/. TL;DR

The sales page is nice and all, but this is the page that matters: https://www.apple.com/legal/privacy/en-ww/ https://www.apple.com/legal/privacy/en-ww/. TL;DR: we collect the shit out of you and share it with third parties as we see fit. If you disagree you will get a crippled experience

jaclaz 9y ago
>TL;DR: we collect the shit out of you and share it with third parties as we see fit. If you disagree you will get a crippled experience Very well summed up.
UnoriginalGuy 9y ago
Apple claims this is non-personal information: > We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Apple product is used so that we can better understand customer behavior and improve our products, services, and advertising. How is your occupation and exact location non-personal?
- jaclaz 9y ago
  >How is your occupation and exact location non-personal? Not only, how many degrees of separation do exist between your "unique device identifier" and your identity (additionally given the restricted area provided by Zip code, area code and/or location)? What is exactly the "unique device identifier"? The IMEI, the MAC address, something else?
  - pdkl95 9y ago
    > What is exactly the "unique device identifier"? It probably doesn't matter, given how easy it is to correlate/deanonymize substitute keys. "Hashing is magic crypto pixie dust which takes personally identifiable information and makes it incomprehensible to the marketing department."[1] -Daniel J. Bernstein [1] https://projectbullrun.org/surveillance/2015/video-2015.html#bernstein https://projectbullrun.org/surveillance/2015/video-2015.html...
princekolt 9y ago
Yes, but be careful: > Personal information will only be shared by Apple to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes. This goes in contrast with most tech companies such as Amazon and Google. However, Apple does have the horrible clause: > in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party. This clause should be considered the antichrist of clauses, because it just makes the entire policy void in case of a merger. Not that I see Apple being acquired by anyone soon, but still.
- ccostes 9y ago
  Merger may be unlikely, but reorganization seems like a fairly low bar.
- tpush 9y ago
  >> in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party. > This clause should be considered the antichrist of clauses, because it just makes the entire policy void in case of a merger. Not that I see Apple being acquired by anyone soon, but still. Google's clause: If Google is involved in a merger, acquisition or asset sale, we will continue to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy. I like Google's more :-).
- ProAm 9y ago
  Does Apple define what 'Personal Information' is or encompasses?
  - SimplyUnknown 9y ago
    The EU does that for them. It's anything that can be traced to an individual. Same goes for 'handling personal information'; it's literally everything you can think of where PI comes into play.
Feniks 9y ago
Daily reminder people are using Apple for everything including their daily banking with Apple pay and Apple wallet. Apple is sitting on a gold mine. Meanwhile OnePlus is just a phone maker. Something to keep in mind.

jaclaz 9y ago

>TL;DR: we collect the shit out of you and share it with third parties as we see fit. If you disagree you will get a crippled experience Very well summed up.

UnoriginalGuy 9y ago

Apple claims this is non-personal information: > We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Apple product is used so that we can better understand customer behavior and improve our products, services, and advertising. How is your occupation and exact location non-personal?

jaclaz 9y ago
>How is your occupation and exact location non-personal? Not only, how many degrees of separation do exist between your "unique device identifier" and your identity (additionally given the restricted area provided by Zip code, area code and/or location)? What is exactly the "unique device identifier"? The IMEI, the MAC address, something else?
- pdkl95 9y ago
  > What is exactly the "unique device identifier"? It probably doesn't matter, given how easy it is to correlate/deanonymize substitute keys. "Hashing is magic crypto pixie dust which takes personally identifiable information and makes it incomprehensible to the marketing department."[1] -Daniel J. Bernstein [1] https://projectbullrun.org/surveillance/2015/video-2015.html#bernstein https://projectbullrun.org/surveillance/2015/video-2015.html...

princekolt 9y ago

Yes, but be careful: > Personal information will only be shared by Apple to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes. This goes in contrast with most tech companies such as Amazon and Google. However, Apple does have the horrible clause: > in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party. This clause should be considered the antichrist of clauses, because it just makes the entire policy void in case of a merger. Not that I see Apple being acquired by anyone soon, but still.

ccostes 9y ago
Merger may be unlikely, but reorganization seems like a fairly low bar.
tpush 9y ago
>> in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party. > This clause should be considered the antichrist of clauses, because it just makes the entire policy void in case of a merger. Not that I see Apple being acquired by anyone soon, but still. Google's clause: If Google is involved in a merger, acquisition or asset sale, we will continue to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy. I like Google's more :-).
ProAm 9y ago
Does Apple define what 'Personal Information' is or encompasses?
- SimplyUnknown 9y ago
  The EU does that for them. It's anything that can be traced to an individual. Same goes for 'handling personal information'; it's literally everything you can think of where PI comes into play.

Feniks 9y ago

Daily reminder people are using Apple for everything including their daily banking with Apple pay and Apple wallet. Apple is sitting on a gold mine. Meanwhile OnePlus is just a phone maker. Something to keep in mind.