From limited personal experience (I chair a community-owned deli/cafe - that's deli in the British English, gourmet food sense): "Boring" is getting the locati

From limited personal experience (I chair a community-owned deli/cafe - that's deli in the British English, gourmet food sense): "Boring" is getting the location right. If you're competing with 50 other restaurants, you've got to be special. If you're the only one in town, and the demographics are right, you're sorted.