My interpretation is between some concrete evidence of actually being able to build this (https://puri.sm/posts/librem5-roadmap-to-imx8 https://puri.sm/posts/li

My interpretation is between some concrete evidence of actually being able to build this (https://puri.sm/posts/librem5-roadmap-to-imx8 https://puri.sm/posts/librem5-roadmap-to-imx8 and https://matrix.org/blog/2017/09/28/experiments-with-matrix-on-the-purism-librem5-starring-ubports-and-nheko/ https://matrix.org/blog/2017/09/28/experiments-with-matrix-o...) and then hitting the $1M mark (https://puri.sm/posts/librem-5-campaign-surges-past-one-million-dollars/ https://puri.sm/posts/librem-5-campaign-surges-past-one-mill...), the campaign finally got critical mass. These stories seemed to get pretty major press (e.g. top of HN).