I am starting to see it: the name is too cheerful -- almost boastful about a powerfully-backed business beating their less-powerful competitors. Markets are br

I am starting to see it: the name is too cheerful -- almost boastful about a powerfully-backed business beating their less-powerful competitors. Markets are brutal sometimes. This still seems to rank pretty low on that scale. For a long time competition was looked at more like a non-violent form of warfare, and this wouldn't even register. Now, I guess we have a more cooperative view of business (or perhaps some people have just never been in business and don't know), so they should be sensitive to the plight of their competitors.