Step 1: Be a famous cosmetics retail company. Step 2: Consider more of your employees to be on the "tech team" than other firms do. Step 3: Lower the recruiti

Step 1: Be a famous cosmetics retail company. Step 2: Consider more of your employees to be on the "tech team" than other firms do. Step 3: Lower the recruiting bar for one sex and not the other, potentially in contravention of the law. Just another corporate circle jerk.