4 ms·
> That would not only be them conceding that they couldn’t win on mobile, but that would also reduce them to yet another Android Phone manufacturer that has to
by JohnnyConatus 9y ago
> That would not only be them conceding that they couldn’t win on mobile, but that would also reduce them to yet another Android Phone manufacturer that has to spend tens of millions of dollars on low margin devices that won’t sell.
There is a third way, assuming the Android license allows for it:
Microsoft concedes they can't replace the OS layer
Microsoft forks Android
Microsoft focuses on the next battle that could be won: making Cortana/whatever the default digital assistant in their build.
For fun, let's then assume Google tries to block this.
Microsoft sues Google for "bundling" and uses their own case where they were forced to unbundle the web browser as precedent.
(I say this as someone who likes his iPhone but hates Siri.)
- Ded7xSEoPKYNsDd 9y agoUnlike Windows in the 90s, Android isn't a monopoly. (iOS has a decent marketshare.) So Google is free to be as anti-competitive as they want to be.
- Jyaif 9y agoTell that to the EU.
- richardwhiuk 9y agoThat ruling applies to Search, where Google does have monopoly
- Jyaif 9y agohttps://www.theguardian.com/technology/2016/apr/20/eu-commission-google-android-skew-market-competition-antitrust-vestager https://www.theguardian.com/technology/2016/apr/20/eu-commis...
- abritinthebay 9y agoNot entirely true. Android market share is !85% (worldwide, it is less in the US). When Microsoft was going through the monopoly cases their market share was ~90-93%. Not actually that far off the same metric. The thing is that Google is being very careful to not commit the same mistakes there. Though I'd say they're pretty close (and the EU seems to agree, generally, warning them a few times over similar behaviors) iOS marketshare is a funny thing - it makes ~$30 billion a year in revenue - 3 times that of the Android marketplace - but has less than 1/5th of the users.
- mankash666 9y agoThey're free, like Amazon, to fork Android & make Cortana the default assistant. What's this got to do with bundling an Google? MS never gave access, hence never allowed forks of Windows to happen. How much more can Google do than give away the entire OS for free? They have ZERO commitments by monopoly law to usurp their default apps in their distribution of Android
- scarface74 9y agoThey're free, like Amazon, to fork Android & make Cortana the default assistant. What's this got to do with bundling an Google? They don't have to do that. They can make deals with OEMs to make Cortana the default.