> Isn’t all this the same thing that Simon got a Nobel for in 1978? My understanding is, no. Simon's work dealt with microeconomic decisions, which is exactly

> Isn’t all this the same thing that Simon got a Nobel for in 1978? My understanding is, no. Simon's work dealt with microeconomic decisions, which is exactly what Thaler said many were dismissing as self-cancelling noise at the macro level. Kahneman's demonstrates it does not, at least for a subset of macro decisions.