From the article: “So far, the founders have had little contact with Ikea, except for a letter from the company’s lawyers. “It was the nicest letter ever from

From the article: “So far, the founders have had little contact with Ikea, except for a letter from the company’s lawyers. “It was the nicest letter ever from their lawyers, saying, ‘It’s fine, you can do whatever, just remember that we have a registered trademark,’ ” Mr. Christensen said. (There is now a disclaimer buried deep in Reform’s website indicating that the company is not affiliated with Ikea).“