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> whose marketing pitch is making high-quality products "It just works" was retired some time ago. "Think different" is the modern day mantra. It's less of an
by rusk 9y ago
> whose marketing pitch is making high-quality products
"It just works" was retired some time ago. "Think different" is the modern day mantra. It's less of an open-ended commitment.
- rangibaby 9y agoI remember the Think different posters from when I was a kid. As far as I can tell "It just works" is from the PC vs Mac tv ads from about ten years ago.
- rusk 9y agoPerhaps you're right, but the comparative prevalence of these phrases does seem to correspond to largely different customer experiences.
- tonyedgecombe 9y agoIt's less of an open-ended commitment. Biting.