> He sipped at the muddy brown liquid with absolutely no enthusiasm. And then, it is said, he pronounced the immortal words “That shit will never sell!” Neverth

> He sipped at the muddy brown liquid with absolutely no enthusiasm. And then, it is said, he pronounced the immortal words “That shit will never sell!” Nevertheless, he launched it into the US later that year... Love this. I too find Baileys disgusting, and in that position I would probably would never have launched it. What a big mistake that would have been! Would be interesting to know more about this particular guy: did he come to like it eventually, or did he listen to somebody else, or did sales numbers in other parts of the world change his mind?