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My theory is that ugly ties are there to sell the nice (simple) ties. I've had similar experiences with dress shirts as well. Plain nice shirts end up costing
by rtpg 9y ago
My theory is that ugly ties are there to sell the nice (simple) ties.
I've had similar experiences with dress shirts as well. Plain nice shirts end up costing more than elaborate designs because that's the one people actually want
- Godel_unicode 9y agoI've noticed this a lot in men's fashion. If you want a well made garment not covered in a giant logo/design, it's going to be more expensive. I always assumed that, when it comes to logo covered clothing, you were getting a subsidized price in return for "repping" e.g. Nike.
- wastedhours 9y agoPerhaps some brands do it that way, but usually in the luxury goods industry (and quite often in fast fashion like Nike) manufacturers will create "accessible" pieces designed specifically with brand poseurs who can't afford the premium products in the portfolio in mind, with a larger logo/unique design to emphasise the acquisition of a brand's product. I can't find the source online, but I remember reading in "The Luxury Strategy" [0] that the cars at the lower end of the Mercedes line-up had badges 2" larger than those on the premium cars (e.g. A vs S Class), and the LV on the lower end Vuitton bags was larger than the higher end ones - specifically so they could be seen more easily to heighten the ego of the owner. [0] Kapferer: https://www.amazon.co.uk/Luxury-Strategy-Break-Marketing-Brands/dp/0749464917 https://www.amazon.co.uk/Luxury-Strategy-Break-Marketing-Bra...