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Their episode of How I Built This was pretty interesting. They talk about how they initially tried even lower prices but found that below $99, people started to
by el_benhameen 9y ago
Their episode of How I Built This was pretty interesting. They talk about how they initially tried even lower prices but found that below $99, people started to question the quality of the product. That could be marketing in and of itself, I suppose.
http://one.npr.org/?sharedMediaId=506455305:506610651 http://one.npr.org/?sharedMediaId=506455305:506610651
- semi-extrinsic 9y agoOn a similar note, where I live the cheapest Ibuprofen you can buy is $10 for a 20 pack, and it's all name-brand stuff. The generic companies who sell stuff at $2 per pack in other countries tried entering the market and failed, because people didn't trust the quality.
- janekm 9y agoGenerics in UK supermarkets is <$0.5 a box...