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They were expensive before. 1-2000% markup on frames, etc. was pretty common in the 90s. Edit: Ok, here we go downvoter. From memory: I could get a Perry Elli
by JustSomeNobody 9y ago
They were expensive before. 1-2000% markup on frames, etc. was pretty common in the 90s.
Edit: Ok, here we go downvoter. From memory: I could get a Perry Ellis frame out of the Frames catalog for about $10. Sola would sell me bifocal CR-39 lenses for ~$3.50/pair. A bottle of dye to tint lenses was about $4.00 and would last a week. A bottle of UV solution was $12 and it too would last a week. We'd sell the Frames for $150, the lenses for $125 and $10 a pop for tint and UV. This was early 90's before Luxottica bought everyone. I know I was in the business and, well, stayed in the business even after they bought the company I worked for. I'm not defending Luxottica. I don't like them, but it paid for my education and I have a pension coming in 10 years or so. Anyway, it was expensive _before_ them. My point stands. The one hour shops all had more to do with the prices going up than Luxottica did at that time.
- PakG1 9y agoStandard economic theory would say that if there are egregious margins, new players would enter the market and competition would bring down the price. That appears to happen now and then and then Luxottica buys up the players, keeping the prices steady? Alternative explanation that keeps with the facts.