Scenery porn + minimal information dense copy that nails their value position and target market in a nutshell ("wusses -- like this reviewer -- need not apply")

Scenery porn + minimal information dense copy that nails their value position and target market in a nutshell ("wusses -- like this reviewer -- need not apply") + understated contact info. It's a good formula to follow. You don't even need a 1 star review to follow it. Using a 1 star review as part of it has its own perks, like schadenfreude and irony and thought provoking plot twist. But, it isn't even essential to the basic brilliance of this piece.