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That has always been the rub. “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838-1922) Of course,
by jakejohnsen 9y ago
That has always been the rub.
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838-1922)
Of course, Wanamaker did not really know what percent of his advertising worked either.