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I think you underestimate the power of intertia and groupthink in this industry. I also think there are lots of counterexamples who still do this even though th
by KirinDave 9y ago
I think you underestimate the power of intertia and groupthink in this industry. I also think there are lots of counterexamples who still do this even though they don't directly market ads.
- spuz 9y agoDo you work in this industry? I used to work for a social games company and while 'engagement' of our free-to-play users was certainly a driver, I can tell you, the bosses cared much more about revenue. Engagement was certainly secondary to that.
- KirinDave 9y agoYes. I've been involved in 3 ventures and successfully exited on my own once. If your model is explicitly ad revenue, then yes; you will find similar pressures. I don't work in entertainment and I'm telling you we got the same guidance even from respected VC firms. We never once showed an ad and we had a similar model for a long time.