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When the history of Kodak is written, Kodachrome should get an entire chapter as an example of managerial malpractice. Imagine: you have loyal fans, hundreds
by patrickgzill 16y ago
When the history of Kodak is written, Kodachrome should get an entire chapter as an example of managerial malpractice.
Imagine: you have loyal fans, hundreds if not thousands of pro and amateur photographers who ONLY use your product, each pro shooting thousands of rolls of film per year (yes, pros go through a lot of film). Fuji tried to duplicate it but couldn't.
The entirety of the market for Kodachrome is 100% owned by Kodak, from manufacturing the film, the unique developer process, the chemicals, etc.
The film also has unique archival characteristics and other characteristics that mean almost all competitors are locked out - if you want the Kodachrome "look and feel", you have to use Kodachrome.
Fans as rabid as Mac fanbois, unique lockin, capture of nearly 100% of the value in the entire chain ... and Kodak cancels the product.