Why the fuck would any party in a business transaction voluntarily pay more if they have no reason to believe that is necessary. Umm, because it WAS necessary.

Why the fuck would any party in a business transaction voluntarily pay more if they have no reason to believe that is necessary. Umm, because it WAS necessary. Just one party didn't update their pricing until after the market moved against them. "No reason to believe" is pure nonsense; it's management's full-time job to be on top of that, and they failed.