In the US in the 70s-80s this used to be a thing: http://gbnfgroceries.blogspot.com/2014/01/from-misc-foods-aisle-generic-brands.html http://gbnfgroceries.blog

In the US in the 70s-80s this used to be a thing: http://gbnfgroceries.blogspot.com/2014/01/from-misc-foods-aisle-generic-brands.html http://gbnfgroceries.blogspot.com/2014/01/from-misc-foods-ai... There were actually a few no-brand brands from supermarket chains like this that I can recall.