Tarsnap was a good example of a service selling to technically apt customer base. Guys who have years of IT training would love to read about deduplication and

Tarsnap was a good example of a service selling to technically apt customer base. Guys who have years of IT training would love to read about deduplication and picodollars. Keybase isn’t charging money to begin with, so “sales pitches” are not their primary concern. Also, they are marketing to “the masses” with the idea that more people should have secure e2e encrypted communication and collaboration solutions where identity is cryptographically proven. But if their welcome page started showing diagrams of encryption pathways and key derivation algorithm names with server client relationship diagrams, I guarantee no one besides people in tech will download it. I still think they need to do better selling the idea to the masses, I in no way think their current front page is sufficient, but I understand that right now they aren’t concentrating on sales pitches.