> I don't know if it's the case in other countries, but in France, most supermarket chains have their own "budget" brand which are generally quite explicit/gen

> I don't know if it's the case in other countries, but in France, most supermarket chains have their own "budget" brand which are generally quite explicit/generic in term of packaging. Very common in the United States as stores don't license the brand names and so have to come up with a non-trademarked name.