On my way to work, I‘m passing a store of a bag manufacturer that‘s in business for 25 years. Now, they advertise their Kickstarter campaign that will still run

On my way to work, I‘m passing a store of a bag manufacturer that‘s in business for 25 years. Now, they advertise their Kickstarter campaign that will still run for a few days. Out of the 100k funding goal for a new bag(!), they reached almost 500k. Mind blowing for me.