4 ms·

I don't know if it's the case in other countries, but in France, most supermarket chains have their own "budget" brand which are generally quite explicit/generi

by kakwa_ 9y ago

I don't know if it's the case in other countries, but in France, most supermarket chains have their own "budget" brand which are generally quite explicit/generic in term of packaging. Here is the label of the tin I ate yesterday for example: https://image.ibb.co/kCxA0b/IMG_20171008_094309.jpg https://image.ibb.co/kCxA0b/IMG_20171008_094309.jpg no product name, just the composition of it. Even the color are meant to associate to the composition (green -> little peas, pink/red -> bacon, white -> onions, orange -> carrots). And a realistic photo of what to expect.

inferiorhuman 9y ago
> I don't know if it's the case in other countries, but in France, most supermarket chains have their own "budget" brand which are generally quite explicit/generic in term of packaging. Very common in the United States as stores don't license the brand names and so have to come up with a non-trademarked name.
wingerlang 9y ago
Does it change colors for each product? I would never consider that one as a budget brand by looking at it. In Sweden (etc, I suppose) we have Euroshopper which is as minimal as it gets. It's instantly recognisable in each isle. Example http://files2.coloribus.com/files/adsarchive/part_1664/16649455/file/euro-shopper-commodity-products-euro-shopper-package-redesign-600-54787.jpg http://files2.coloribus.com/files/adsarchive/part_1664/16649...
SyneRyder 9y ago
Australia has Black & Gold brand, not specific to a certain store but always low priced and bland packaging that is identical for every product (yellow box, black text). http://www.lossofprivacy.com/wp-content/uploads/2014/01/aboutusbrands.jpg http://www.lossofprivacy.com/wp-content/uploads/2014/01/abou... Still not as utilitarian as the Dharma Initiative food packaging in the TV show Lost, though: https://cdn2.vox-cdn.com/uploads/chorus_asset/file/1313454/lost-food.0.jpg https://cdn2.vox-cdn.com/uploads/chorus_asset/file/1313454/l...
- kw71 9y ago
  Walmart tried this with the 'Price First' brand, I don't watch tv but I pointed it out to my wife and she said it reminds her of 'Lost'
rbonvall 9y ago
In Chile we have the acuenta brand, whose packages are almost as plain as you can get: https://i.imgur.com/DeH1KR4.png https://i.imgur.com/DeH1KR4.png

by kakwa_ 9y ago

inferiorhuman 9y ago

> I don't know if it's the case in other countries, but in France, most supermarket chains have their own "budget" brand which are generally quite explicit/generic in term of packaging. Very common in the United States as stores don't license the brand names and so have to come up with a non-trademarked name.

wingerlang 9y ago

Does it change colors for each product? I would never consider that one as a budget brand by looking at it. In Sweden (etc, I suppose) we have Euroshopper which is as minimal as it gets. It's instantly recognisable in each isle. Example http://files2.coloribus.com/files/adsarchive/part_1664/16649455/file/euro-shopper-commodity-products-euro-shopper-package-redesign-600-54787.jpg http://files2.coloribus.com/files/adsarchive/part_1664/16649...

SyneRyder 9y ago

Australia has Black & Gold brand, not specific to a certain store but always low priced and bland packaging that is identical for every product (yellow box, black text). http://www.lossofprivacy.com/wp-content/uploads/2014/01/aboutusbrands.jpg http://www.lossofprivacy.com/wp-content/uploads/2014/01/abou... Still not as utilitarian as the Dharma Initiative food packaging in the TV show Lost, though: https://cdn2.vox-cdn.com/uploads/chorus_asset/file/1313454/lost-food.0.jpg https://cdn2.vox-cdn.com/uploads/chorus_asset/file/1313454/l...

kw71 9y ago
Walmart tried this with the 'Price First' brand, I don't watch tv but I pointed it out to my wife and she said it reminds her of 'Lost'

rbonvall 9y ago

In Chile we have the acuenta brand, whose packages are almost as plain as you can get: https://i.imgur.com/DeH1KR4.png https://i.imgur.com/DeH1KR4.png