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Segmentation, personalization and differentiation are the appropriate tactics to use if marketing response rates are a problem for your business. Companies tha
by rrggrr 9y ago
Segmentation, personalization and differentiation are the appropriate tactics to use if marketing response rates are a problem for your business.
Companies that separate Sales and Marketing roles split introduce a gap where none should exist. The personalization and differentiations should be driven by salespeople's insights and data. Marketing should preface the sales call and carry the deal forward to closure.
Most companies are very, very far from an interwoven sales and marketing model that efficiently uses resources and that delivers results.
- kbos87 9y agoI agree with your first points about segmentation, personalization, and differentiation, but sales and marketing are fundamentally different disciplines. The ideal is an organization where there is trust, communication, and accountability between the two roles. It’s hard, but it’s absolutely possible.