I think it's fairly common for people to read the first 1 or 2 paragraphs, then scroll down to the conclusion + comments. Pull quotes are likely a way to re-eng

I think it's fairly common for people to read the first 1 or 2 paragraphs, then scroll down to the conclusion + comments. Pull quotes are likely a way to re-engage those users, thus increase their time spent on the page + ad impressions. | Pull quotes are likely a way to re-engage those users, thus increase their time spent on the page + ad impressions. I agree though, execution is pretty hit or miss.