Well yeah, if you ask someone if they like spam, they're gonna say no. But that doesn't mean they don't still respond to it. I don't like the Great Deals "maga

Well yeah, if you ask someone if they like spam, they're gonna say no. But that doesn't mean they don't still respond to it. I don't like the Great Deals "magazine" that get shipped to me every month with no way of opting out of it, but that doesn't stop me from clipping a coupon for 50% off at a local restaurant. In this sample of 1, you now have a 100% disapproval rating but also a 100% effectiveness rating.