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> Unless they’ve been lead to believe that it works, and it doesn’t? In the long run, it's pretty difficult to convince a business that something makes money i
by twblalock 9y ago
> Unless they’ve been lead to believe that it works, and it doesn’t?
In the long run, it's pretty difficult to convince a business that something makes money if the money doesn't actually show up.
Sure, some businesses might be poorly run, and therefore be misled for a long time. But the industry as a whole would have noticed if spam didn't work.
- tbrownaw 9y agoIn the long run, it's pretty difficult to convince a business that something makes money if the money doesn't actually show up. 1. In the long run, everyone involved has moved on to other positions. 2. If the money doesn't show up, that just means you're doing it wrong. Like all the various software methodologies that are supposed to increase productivity or reduce bugs. 3. "Half of money spent on marketing is wasted, it's just impossible to know which half." The real world is rarely simple enough to give the kind of clear results you'd get from a proper well-designed experiment.