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In my experience, people that understand databases and personalization tech (mail merge and more) are jaded and harder to sell to. But we in IT are a minority
by DougN7 9y ago
In my experience, people that understand databases and personalization tech (mail merge and more) are jaded and harder to sell to. But we in IT are a minority , so I don’t doubt it works well for many demographics.
- QAPereo 9y agoI know plenty of people from other walks of life... none of them have time or interest in junk mail or unsolicited calls.
- freehunter 9y agoWell yeah, if you ask someone if they like spam, they're gonna say no. But that doesn't mean they don't still respond to it. I don't like the Great Deals "magazine" that get shipped to me every month with no way of opting out of it, but that doesn't stop me from clipping a coupon for 50% off at a local restaurant. In this sample of 1, you now have a 100% disapproval rating but also a 100% effectiveness rating.
- QAPereo 9y agoI didn’t say that I polled them, but rather that this is my continued and consistent observation over long periods.