Agreed. It’s easy to see how the psychoactive effect of alcohol (or coffee) can build a positive association with any bitter or poison taste over time. The brai

Agreed. It’s easy to see how the psychoactive effect of alcohol (or coffee) can build a positive association with any bitter or poison taste over time. The brain is very easy to trick. Bundle an endorphin release with any other stimulation repeatedly, and you will grow to love that sensation, as sure as Pavlov’s Dog drools at a bell. The only blocker is closed mindedness.