The same thing happens with coffee, where people will indicate on surveys that they like black coffee, but most people prefer something with milk and creme. Th

The same thing happens with coffee, where people will indicate on surveys that they like black coffee, but most people prefer something with milk and creme. That said, the smaller breweries have to make a product that's somehow different. It's not surprising they're trying that route. Orchestras have been trying to one-up each other by making their music a bit sharper to get a "distinctive sound" for hundreds of years.