3 ms·
Most salespeople take a product that exists and convince you to buy it. Steve took a product that didn't exist and convinced you to build it. His talent was o
by panic 9y ago
Most salespeople take a product that exists and convince you to buy it. Steve took a product that didn't exist and convinced you to build it. His talent was organizing people around a common vision, not just selling the result.
- jjeaff 9y agoI think more importantly was getting together the people to sell it. Much or even all of the product apple had built were already products. But Steve was able to package it and spin it in a way that made it exciting and must have. One of their watershed products was the iPod. I had a several mp3 players before the iPod was created. But apple made them cool and thus mainstream.
- noonespecial 9y agoI had them too. They all sucked. Apple didn't make them cool, Apple made them work (in a human way that the others just didn't). That made them cool.