Fraternities seem to want to be so secretive about what they do and how they operate that it's helpful to use a different term that's more widely understood. A

Fraternities seem to want to be so secretive about what they do and how they operate that it's helpful to use a different term that's more widely understood. As for 'irrelevant connotations', I know you are saying that because of the implied violent and illegal behavior that takes place in a gang, but from the outside, it doesn't exactly appear that frats are immune to that either. It's actually quite amazing how cohesive the organizations can be once a woman accuses one of their members of sexual assault.