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U.K. Enterpreneurs need to travel to the U.S. to promote their products. I'm not sure how valid the comparison to flipboard is, since founder sold his last busi

by rythie 16y ago

U.K. Enterpreneurs need to travel to the U.S. to promote their products. I'm not sure how valid the comparison to flipboard is, since founder sold his last business for $800m which is some advantage in it's self.

Silhouette 16y ago
> U.K. Enterpreneurs need to travel to the U.S. to promote their products. That's a mighty bold claim. The US tends to be a significant market for a lot of products just because of its scale, but not every start-up is aimed at a culture or market that is big in the US. Even for mass-market products, Europe's combined population is well over double that of the US. There are things like Asian markets and developing economies to consider as well, where the population is huge and/or relatively wealthy and/or more interested in certain kinds of product.
- rythie 16y ago
  Yes, the reason I was saying that is that many of influential bloggers and companies are in the states and meeting them in person is best way to get their attention. In Europe, since there are so many different languages it seems many people read the English language blogs. I would say the natural other market for U.K. companies would be the U.S. to similar the culture and language. However, that's not for everyone if you are targeting Asian markets you need to at least visit there.
  - Silhouette 16y ago
    > Yes, the reason I was saying that is that many of influential bloggers and companies are in the states and meeting them in person is best way to get their attention. I respectfully suggest that you are vastly overestimating the importance of "influential bloggers".
    - rythie 16y ago
      Probably, though original story was about an application that got a lot of press from those people. Personally I've had the majority of my traffic from bloggers, though I haven't yet travelled to the U.S. to get more. Several of the successful U.K. businesses travel to U.S. regularly, though I'm not sure if that is cause or effect. YMMV

by rythie 16y ago

Silhouette 16y ago

> U.K. Enterpreneurs need to travel to the U.S. to promote their products. That's a mighty bold claim. The US tends to be a significant market for a lot of products just because of its scale, but not every start-up is aimed at a culture or market that is big in the US. Even for mass-market products, Europe's combined population is well over double that of the US. There are things like Asian markets and developing economies to consider as well, where the population is huge and/or relatively wealthy and/or more interested in certain kinds of product.

rythie 16y ago
Yes, the reason I was saying that is that many of influential bloggers and companies are in the states and meeting them in person is best way to get their attention. In Europe, since there are so many different languages it seems many people read the English language blogs. I would say the natural other market for U.K. companies would be the U.S. to similar the culture and language. However, that's not for everyone if you are targeting Asian markets you need to at least visit there.
- Silhouette 16y ago
  > Yes, the reason I was saying that is that many of influential bloggers and companies are in the states and meeting them in person is best way to get their attention. I respectfully suggest that you are vastly overestimating the importance of "influential bloggers".
  - rythie 16y ago
    Probably, though original story was about an application that got a lot of press from those people. Personally I've had the majority of my traffic from bloggers, though I haven't yet travelled to the U.S. to get more. Several of the successful U.K. businesses travel to U.S. regularly, though I'm not sure if that is cause or effect. YMMV