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"But now distribution is free, instant and global" The only word in this phrase that's new is global. You could always go out on the corner and "instantly distr
by danvoell 9y ago
"But now distribution is free, instant and global"
The only word in this phrase that's new is global. You could always go out on the corner and "instantly distribute" your music for free. What we are seeing in music is the same as we are seeing in the retail industry with Amazon. Those who own the distribution channel create the winners and the losers. With certain distributers having so much leverage they take power away from the creators. It becomes a race to the bottom.
- look_lookatme 9y agoYou are making a semantic argument. I apologize for not being more precise with my language. Going out on the street to sell your music is hardly meaningful distribution at all compared to putting up a Bandcamp with your music for sale. One has the upside of maybe a few hundred people in a day, the other has billions of Internet-connected consumers. In the past, the distribution channels were owned by radio conglomerates and retail conglomerates and distributors/publishers/marketing/etc. Basically the music industrial complex. And it was very hard to penetrate that complex with your art and have anyone consume it, much less pay for it. And they picked winners and losers capriciously. Now you can put your music on YouTube, Spotify, Bandcamp, iTunes, etc. If one of those won't take you, there are others that will. And you can promote a song on Reddit and it can go to the front page and you can have millions of people listening to your music tomorrow. That's what I mean by distribution.