3 ms·
If each radio spin at 347,820 spins hit 10,000 radio listeners average (a Denver hit station has about ~250,000 weekly listeners, a popular rush hour/drive time
by peapicker 9y ago
If each radio spin at 347,820 spins hit 10,000 radio listeners average (a Denver hit station has about ~250,000 weekly listeners, a popular rush hour/drive time show with mixed talk/music format has ~80,000 listeners) , then the $53,000 was at a rate of 0.00001524 dollars per listener.
If Pandora paid that, his royalty would have been $582.55...
So it looks like the industry from a streaming point of view assumes about 20,000 radio listeners per play on the radio.
This might even average correctly across the US market.
- 0xfeba 9y agoYeah, radio is one->many, YT and Pandora are (usually) 1-1. Totally different schemes...
- sidlls 9y agoAren't royalties paid per play (i.e. spin)? The rate for the radio is about $0.14 per play (53/347), in that case. Stations have no way of knowing how many listeners actually heard the song. They can estimate with ratings services, but not get exact numbers like say Spotify.
- itsdrewmiller 9y agoRight - the point though is that playing a song on the radio and playing a song as a user of a streaming device have wildly different audience sizes (other than maybe for my 2am college radio show) and should pay very different rates.
- CobrastanJorji 9y agoRight. But the point is that it's sort of weird to directly compare album sales, radio plays, and online streaming view count. Those are fundamentally different both in terms of audience size and income potential.
- radley 9y agoI think you meant $0.0014 per play...
- samastur 9y agoAnother difference is that most of those 20k people did not ask to hear this song while every (well, more or less) streamer has.
- lern_too_spel 9y agoPandora has to pay more if it was requested.
- gcb0 9y agobut we all know that the whole pandora business is exactly to get around that. you get to hear the song you want, and a few similar ones, in a guise that it worked like radio and you didnt select any song, so they can keep the royalties down. ...that said, i'd be very curious what's YouTube excuse. if they need any and are not just shoving their weight around. for tv series and cartoons they are using the "but thats our users streaming content live! we will punish them, after suggesting their live stream to everyone and collect ads revenue" excuse
- radley 9y agoThe per-stream rates between radio & interactive has narrowed significantly in the last 10 years so it's only a 10-15% difference.